A scalable, multi-device media platform designed to operate inside a national telecom ecosystem and serve hundreds of thousands of users.
As consumer viewing habits shifted rapidly toward on-demand and multi-device experiences, the company identified digital entertainment as a strategic extension of its core telecom offering.
Rather than launching a standalone TV service, the goal was to build a telecom-grade media platform — one that could integrate deeply with existing operator systems, scale reliably, and evolve as part of a long-term digital ecosystem.
Delivering a media platform inside a telecom environment introduces challenges that go far beyond content streaming.
Efficiently managing a growing library of live TV channels and video content
Deliver seamless multi-device access (smart TVs, smartphones, tablets, web)
Advanced features like catch-up TV and time-shift
Scale reliably with subscriber growth
Stand out in a competitive telecom & media landscape
Open access for users outside the operator’s mobile network, expanding the addressable
market
All of these requirements had to be solved together - partial solutions would compromise reliability, scalability, or business impact.
The platform was architected to operate as part of Team Telecom Armenia’s core digital ecosystem — integrated, scalable, and ready for long-term evolution.
Powerful CMS
for easy management of channels, VOD, and program schedules
Multi-device applications
iOS, Android, Android TV, Samsung Tizen, LG webOS, and Web
User management system
with subscription handling and secure authentication
Extensive API integrations
with billing, CRM, and internal systems
Low-latency live streaming
optimized for news, sports, gaming, and events
for live schedules
for on-demand playback of previously aired programs
for all users — even those outside the Team Telecom Armenia network
aligned with the Team Telecom Armenia brand
The platform was built on a modern, telecom-ready architecture designed for reliability, scalability, and rapid iteration.
supporting rapid user growth
enabling modular updates and rapid iterations
for smooth playback across devices and networks
ready for telecom-grade integrations
development for high performance on major platforms
for real-time insights
The deployment of TeamTV delivered significant value:
For Team Telecom Armenia
expanding their digital service portfolio
by opening access to all users, regardless of operator
with catch-up TV, multi-device access, and smooth streaming
for long-term growth and service evolution
For Subscribers
Like TeamTV, we can design and deliver a telecom-grade
media platform tailored to your ecosystem.